A business exhibition in Coventry and Warwickshire has sold out within just three weeks of being launched. The B2B Expo received an overwhelming number of enquiries from companies all over the West Midlands looking to exhibit and set up a stand at the two-day event.
But with so many people expected to descend on the event it is vital that businesses make sure they stand out from the crowd.
Organised by the Telegraph, Coventry’s Belgrade Theatre and the Federation of Small Businesses, the expo is packed with seminars and numerous networking opportunities. The aim is to help the local business community grow and flourish and delegates will have the opportunity to listen to professional speakers on subjects which can help their business such as search engine optimisation and start-up support.
The key is to capture attendee’s interest when they are browsing through the exhibition. It is important that each firm makes themselves stand out to try and sell their service or product. If you don’t make a statement or catch someone’s eye you will miss out on valuable opportunities; so here is some expert advice for all the exhibitors at the B2B Expo.
Now no matter what industry you work in, the same rules apply which is to appear professional and orderly. An exhibition stand will ensure you look the cream of the crop and by promoting yourself properly; you are more likely to boost your brand’s presence in the sector.
It is your job to give the pitch and make the sale when prospective clients approach your stand but how do you get them to come to you in the first place? Quality, engaging stands, displays and banners will entice the customers but be careful not to be too garish. A sign can be out there and bold but don’t be too prominent.
All exhibitors should ensure that their stand’s furniture is neat and simplicity is ideal. A cluttered stand with too much going on will only look amateur and a number of services can help to display your line of work in an orderly fashion such as display banners, audio visual equipment and modern technology like touch screen kiosks.
Bio: Display Wizard are experts in exhibition, display and banner stands and they specialise in the design, printing and distribution of these stands for use at exhibitions, trade shows and events. They also supply promotional and point of purchase display systems to a multitude of end users including museums, retailers, hotels, leisure providers, charities and education establishments.
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